BUSINESSES · CLOTHING · STREETWEAR · FASHION
MUD BABY
A Boston streetwear label built by the person going by Elian Dior under the name Mud Baby.
BOSTON, MA·FOUNDER: ELIAN DIOR
LATEST ON YOUTUBE
The most recent video on the official YouTube channel
YOUTUBE · April 2, 2025
DAY IN A LIFE WITH A 6 FIGURE CLOTHING BRAND OWNER
A long-form interview (21:33) with the brand's founder — the latest-dated upload among the six public videos on Mud Baby's official YouTube channel. The brand's most recent activity happens on Instagram, but that platform doesn't expose a checkable publish date outside a logged-in session, so this YouTube upload is the most recent one that can actually be verified.
WATCH ON YOUTUBESOURCES · YouTube (April 2, 2025)
HISTORY
Origin and trajectory
Mud Baby describes itself as “getting it out the mud” (official site).
2022
First brand ambassadors
Per 24Hip-Hop, by late 2022 Mud Baby was already an established Boston streetwear brand, with artist Jay Finesse 067 among its first brand ambassadors.
SOURCES · 24Hip-Hop (August 6, 2025)
2023
“MB Take Over”
In the summer of 2023 the brand documented a period of strong momentum on Instagram: a May 26 post (“BACK TO BACK TO BACK… MB TAKE OVER”) and a September 19 post (“FEELS LIKE A DREAM BUT ITS REALITY… WORKED MY ASS OFF TO GET WHERE IM AT”) each drew more than 6,000 reactions.
SOURCES · Instagram (May 26, 2023) · Instagram (September 19, 2023)
2024
Official YouTube channel
On January 30, 2024, the brand posted its first video on YouTube, “Mudbaby turned nothing into something,” under its official channel, Mudbaby617.
SOURCES · YouTube (January 30, 2024)
2025
Growing inventory and press coverage
Between February and April 2025 the brand documented its storage unit's growth and a product review on YouTube, alongside a long-form interview with its founder. In August 2025, 24Hip-Hop publicly reaffirmed the brand's relationship with artist Jay Finesse 067.
SOURCES · YouTube (February 13, 2025) · YouTube (March 18, 2025) · YouTube (March 24, 2025) · YouTube (April 2, 2025) · 24Hip-Hop (August 6, 2025)
2026
Current activity
The brand remains active on Instagram, with new collections and drop previews; on October 16, 2026, it announced pre-orders for a full green set, in limited sizes.
SOURCES · Instagram (October 16, 2026)
COLLECTIONS
Product showcase
A curated selection from Mud Baby's own storefront catalog, checked on October 18, 2026.
HOODIES & ZIP-UPS
Hoodies & Zip-Ups
Hoodies and full-zip jackets carrying the brand's logo and wordmark, the catalog's best-documented line.
TRACKSUITS
Acid Sets
Matching hoodie-and-pants sets, the brand's tracksuit line.
SHORTS
MB Jean Shorts
Branded shorts, part of Mud Baby's activewear line.
JACKETS & PUFFERS
MB Puffers
The brand's jacket and puffer line.
SOURCES · Mud Baby
WHAT WE OFFER
Products and services
Per the business's own official site, checked in October 2026.
Hoodies & Zip-Ups
Hoodies and full-zip jackets carrying the brand's logo and wordmark.
Tracksuits
Matching hoodie-and-pants sets, including the “Acid Sets” line.
Shorts
Branded activewear shorts.
Jackets & puffers
The brand's cold-weather outerwear line.
FOUNDER
Elian Dior
Founder
Mud Baby was built by the person who publicly identifies as the brand's founder: Mud Baby's own Instagram bio (@mudbaby617) and the personal account @edeartist_yt link to each other as brand and founder. No independently verified legal name or public business registration exists for Mud Baby to date.
Per the brand's own account, the name “Mud Baby” comes from the idea of getting it out the mud: starting with nothing, learning under pressure, and building something real. The brand describes itself as “Boston raised, trench made,” for people who kept going even when things were hard.
Mud Baby runs an official Shopify storefront (mudbaby617.com), with its own catalog of streetwear collections, and active official accounts on Instagram and YouTube.
SOURCES · Instagram (October 18, 2026) · Instagram (October 18, 2026) · Mud Baby
VISUALS
Brand video archive
None of Mud Baby's official YouTube videos allow embedded playback (directly confirmed); each links out to the original platform with its date and public view count.
YOUTUBE · January 30, 2024
Mudbaby turned nothing into something 〽️🅱️
The brand's first public video on its official channel.
123YouTube views · verified October 18, 2026
WATCH ON YOUTUBESOURCES · YouTube (January 30, 2024)
YOUTUBE · February 13, 2025
Mudbaby storage review on the way 〽️🅱️
A walkthrough of the brand's inventory storage unit.
87YouTube views · verified October 18, 2026
WATCH ON YOUTUBESOURCES · YouTube (February 13, 2025)
YOUTUBE · March 18, 2025
Mudbaby617 ( CLOTHING BRAND ) Storage unit review
A second storage-unit walkthrough, documenting inventory growth.
139YouTube views · verified October 18, 2026
WATCH ON YOUTUBESOURCES · YouTube (March 18, 2025)
YOUTUBE · March 24, 2025
mudbaby617 New double red hoodie review
A product review of the brand's red hoodie.
215YouTube views · verified October 18, 2026
WATCH ON YOUTUBESOURCES · YouTube (March 24, 2025)
VERIFIED CONNECTIONS
Documented relationships
Jay Finesse 067
Per 24Hip-Hop, Jay Finesse 067 was, from late 2022, one of Mud Baby's first brand ambassadors, helping amplify his music to a wider audience. Jay Finesse 067's own official Instagram account independently confirms the relationship, with a Highlights category dedicated to Mud Baby as a brand he represents.
SOURCES · 24Hip-Hop (August 6, 2025) · Instagram (October 18, 2026)
RECOGNITION
Recognition and coverage
Only recognitions verified at the awarding source. Press coverage is listed separately and is not an award.
COVERAGE
MOST VIEWED ON YOUTUBE
The most-viewed video on the official YouTube channel
YOUTUBE · April 2, 2025
Mudbaby new set loading 〽️🅱️
The most-viewed of the six public videos on Mud Baby's official YouTube channel (compared within YouTube only, never against Instagram or TikTok).
394YouTube views · verified October 18, 2026
WATCH ON YOUTUBESOURCES · YouTube (April 2, 2025)
INFORMATION
Business details
- OFFICIAL SITE
- mudbaby617.com
- @mudbaby617
- SOURCING
This profile is built from the brand's own official sources (website, Instagram, YouTube) plus one independent press mention limited to the documented connection with artist Jay Finesse 067; no public business registration has been found for Mud Baby.
Data last checked on October 18, 2026.
ERA617 editorial profile. Inclusion does not represent sponsorship, paid advertising, or a business relationship, unless expressly stated.
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