David Mays

MEDIA EXECUTIVE · EDITOR · CO-FOUNDER, THE SOURCE

DAVID MAYS

Co-founder and publisher of The Source (1988–2006) and of Hip Hop Weekly (2006); today co-founder and CEO of Breakbeat Media.

MOST RECENT INTERVIEW

Verified appearance on an established, reputable outside outlet (Drink Champs) — not his own channel.

BIOGRAPHY

COLLEGE YEARS

I. Harvard, WHRB and Street Beat

David Mays was born in Washington, D.C., in 1969. As an undergraduate at Harvard University, he co-hosted the radio show Street Beat on the campus station WHRB alongside his partner Jonathan Shecter — Mays under the name “Go-Go Dave,” Shecter as “J the Sultan of Rap.”

David Mays, left, in the WHRB radio booth with his partner Jonathan Shecter
David Mays (left) in the WHRB radio booth, Harvard University — the Street Beat era, before The Source was founded.

AUGUST 1988 – 1990

II. The Source: From Newsletter to National Publication

In August 1988, Mays and Shecter created The Source as a single-sheet newsletter to promote their own radio show — printed on Mays’s personal Macintosh computer, with $200 in personal funds. Within a few months it had grown into a full-color magazine; with a $10,000 loan, they were publishing 10,000 copies every two months out of an office in Somerville, Massachusetts. By 1991, circulation had reached 40,000 copies, with close to a million dollars in revenue.

After graduating in June 1990, they moved the magazine to New York City, financing the move with $70,000 raised through advance advertising payments from record labels. The editorial team — known as the “Mind Squad” — grew to include James Bernard (co-editor-in-chief), Chris Wilder, Reginald Dennis and others. The magazine’s five-mic album rating system became an influential standard in Hip-Hop culture.

1991 – 1994

III. Growth, the Source Awards and Editorial Conflict

In April 1994, the first Source Awards were held. Months later, in September 1994, Mays secretly inserted a flattering, undisclosed article about The Almighty RSO — a Boston group with which he already had a prior personal connection — without announcing it to the rest of the editorial staff. When it came to light, Bernard, Shecter, Dennis and six other editors resigned together, through a manifesto faxed to 750 industry executives.

1995 – 2006

IV. The Benzino Partnership and The Source’s Later Years

In the wake of that editorial exodus, Benzino (Raymond Scott) became increasingly involved with the magazine. In 1995 he officially became a business partner in The Source — Mays did not publicly acknowledge that stake until 2002. Benzino is never described here as a co-founder of the magazine; that distinction belongs solely to Mays and Shecter.

In 1995, a televised Source Awards ceremony aired for the first time, an event that intensified the tensions between the East and West Coasts of the era’s Hip-Hop. By 1997, The Source was the best-selling music magazine on U.S. newsstands, at 317,369 copies. In 1998, Mays financed the development of the magazine’s website with a $12 million loan, using the publication itself as collateral. In 2002 — the same year he publicly acknowledged Benzino’s stake — he sold 18% of the company to Black Enterprise/Greenwich Street for $12 million and secured an additional $18 million loan from Textron Financial.

In January 2006, after a payment default triggered a clause in the 2002 agreement, Black Enterprise/Greenwich Street took control of the magazine and fired both Mays and Benzino, installing Jeremy Miller as editor. The Source declared bankruptcy in 2007, with $35 million in debt against $1.3 million in assets; L. Londell McMillan acquired the publication in August 2008.

In August 2025, as reported by TMZ, Mays publicly responded to statements by Benzino claiming credit for creating the Source Awards — a documented dispute over the event’s historical credit, presented here as a fact reported by that outlet, without taking sides between the two accounts.

2006

V. Hip Hop Weekly

That same year, Mays and Benzino co-founded Hip Hop Weekly, inspired by the success of weekly magazines such as Entertainment Weekly and US Weekly, aiming to fill an editorial gap for weekly Hip-Hop news. The publication went on to become the best-selling urban entertainment magazine on U.S. newsstands and received recognition from the publishing industry for several consecutive years.

2016 – PRESENT

VI. Breakbeat Media and the Present Day

In June 2016, Mays received the “Media Mogul Award” from the Rainbow/PUSH Coalition & Citizenship Education Fund, presented by the Reverend Jesse L. Jackson Sr. at the 45th Annual International Convention in Chicago.

In September 2021, he co-founded Breakbeat Media with Kendrick Ashton — a podcast network dedicated to the Hip-Hop community worldwide, in partnership with PRX and DAX. Mays serves as its co-founder and chief executive officer (CEO). He maintains an active presence in media and the music industry, with documented appearances alongside figures such as DJ Premier and in the studios of shows such as The Breakfast Club (iHeartRadio).

The 2016 Rainbow/PUSH Coalition Media Mogul Award plaque presented to David Mays
Media Mogul Award, Rainbow/PUSH Coalition & Citizenship Education Fund — June 2016, presented by the Reverend Jesse L. Jackson Sr., Hyatt Regency McCormick Place, Chicago.
David Mays in the iHeartRadio studio of The Breakfast Club
In the studio of The Breakfast Club (iHeartRadio) — current media activity.
David Mays with DJ Premier
With DJ Premier — current media and industry network.

MEDIA

Media and Professional Career

The publications and companies he founded or co-led, documented as what they actually are — never a discography.

1988–2006

The Source

Co-founded with Jonathan Shecter; from a single-sheet newsletter to the best-selling Hip-Hop magazine on U.S. newsstands (1997). Mays was its principal owner and publisher until the 2006 change of ownership.

Source: Wikipedia, “The Source (magazine).”

1994–1999

Source Awards

First ceremony in April 1994; the 1995 edition was the first to be televised. Creation credit publicly disputed by Benzino in 2025 (see Chapter IV).

Source: Wikipedia, “The Source (magazine)”; TMZ (August 13, 2025).

2006

Hip Hop Weekly

Co-founded with Benzino after both left The Source.

Source: SONW Classic podcast interview (June 7, 2024).

2021–PRESENT

Breakbeat Media

Hip-Hop podcast network co-founded with Kendrick Ashton, in partnership with PRX and DAX. Mays serves as co-founder and CEO.

Source: PR Newswire (September 29, 2021); breakbeatmedia.com.

HISTORY

Trajectory

Documented moments, each with its exact source.

  1. 1988-08· KEY MOMENT

    The Source Is Founded

    Created with Jonathan Shecter as a single-sheet newsletter, with $200 in personal funds.

    Source: Wikipedia, “The Source (magazine).”

  2. 1990-06

    Move to New York

    The magazine moves to New York after Mays and Shecter graduate from Harvard.

    Source: Wikipedia, “The Source (magazine).”

  3. 1994-04

    First Source Awards

    The event debuts, initially broadcast by Yo! MTV Raps.

    Source: Wikipedia, “David Mays.”

  4. 1994-09· KEY MOMENT

    Mass Resignation of the Editorial Staff

    James Bernard, Jonathan Shecter, Reginald Dennis and six more editors resign after an undisclosed article about The Almighty RSO.

    Source: Wikipedia, “The Source (magazine).”

  5. 1995· KEY MOMENT

    Benzino Becomes an Official Partner

    Benzino (Raymond Scott) becomes a business partner in The Source — not publicly acknowledged by Mays until 2002.

    Source: Wikipedia, “The Source (magazine).”

  6. 1997

    Best-Selling Music Magazine in the U.S.

    317,369 copies sold on newsstands, the highest figure among music magazines that year.

    Source: Wikipedia, “The Source (magazine).”

  7. 2002

    Benzino Partnership Publicly Acknowledged; Partial Sale

    Mays publicly confirms Benzino’s stake for the first time; sells 18% of the company to Black Enterprise/Greenwich Street for $12 million.

    Source: Wikipedia, “The Source (magazine).”

  8. 2006-01

    Mays and Benzino Fired

    Black Enterprise/Greenwich Street takes control after a payment default; both are fired.

    Source: Wikipedia, “The Source (magazine).”

  9. 2006

    Hip Hop Weekly Co-Founded

    With Benzino, after leaving The Source.

    Source: SONW Classic podcast interview (June 7, 2024).

  10. 2007

    The Source Goes Bankrupt

    $35 million in debt against $1.3 million in assets.

    Source: Wikipedia, “The Source (magazine).”

  11. 2016-06

    Media Mogul Award

    Rainbow/PUSH Coalition & Citizenship Education Fund, 45th Annual International Convention, presented by the Reverend Jesse L. Jackson Sr. — Hyatt Regency McCormick Place, Chicago.

    Source: Photograph of the award, directly verified.

  12. 2021-09· KEY MOMENT

    Breakbeat Media Co-Founded

    Hip-Hop podcast network, with Kendrick Ashton.

    Source: PR Newswire (September 29, 2021).

  13. 2025-08-13

    Public Dispute Over Source Awards Credit

    Mays publicly responds to Benzino’s statements about the event’s creation.

    Source: TMZ (August 13, 2025).

  14. 2026-09-18

    Drink Champs Panel (Episode 515)

    Most recent confirmed appearance, alongside Mecc Rashawn, Doggie Diamonds and Miss Jones.

    Source: drinkchamps.com; YouTube.

CONNECTIONS

Verified Connections

Direct, documented relationships — never inferred from proximity or coincidence.

BUSINESS PARTNER · 1995–2006

Benzino

Official business partner at The Source from 1995 (publicly acknowledged by Mays in 2002) and joint co-founder of Hip Hop Weekly in 2006. Benzino does not yet have his own profile on ERA617.

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